Chief Product Officer

About us

Sportway Media Group builds and operates technology for automated sports production, distribution and digital sports experiences.

The group consists of several companies that together cover a large part of the sports media value chain. Sportway operates camera infrastructure and automated production, Live Arena develops the software platform behind production, streaming, distribution and digital services, and Studio Automated develops AI technology for automated sports production.

Together, the companies create an ecosystem where the same match can move from automated capture and production to live distribution, digital fan experiences, highlights, analytics and additional services for clubs, leagues, federations and media companies.

Sportway Media Group has grown rapidly in recent years, both organically and through acquisitions, and is currently growing by approximately 45 percent annually.

As the group expands across products, companies and markets, we now want to create a clearer common product direction.

We are therefore looking for a Chief Product Officer.

About the role

As Chief Product Officer, you will have overall product responsibility for Sportway Media Group and become part of the group management team.

Your role is to connect the group's technology, products and commercial opportunities and create a clear direction for where we invest.

You will work closely with Group CEO Daniel Franck, the CEOs of the group companies, development teams and the commercial organisation to determine which products we should build, how they should fit together and how they should be brought to market.

This is not a role where you step into a finished product organisation with established processes and clearly defined boundaries.

You will help build the structure for how Sportway Media Group works with product strategy, portfolio management, prioritisation, business cases and commercialisation.

At the same time, this is a hands-on CPO role.

You will be expected to move between group-level strategy and concrete product work. One day you may be discussing portfolio priorities with the management team, and the next working directly with product, development or sales on a business case, product proposition, pricing model or go-to-market plan.

What you will do

You will:

• develop and drive the overall product strategy for Sportway Media Group

• create structure for product portfolio management, roadmaps and prioritisation

• identify which products and capabilities the group should invest in

• connect products and technology across Sportway, Live Arena and Studio Automated

• turn technical capabilities into clear products and commercial offerings

• work with sales and commercial teams on packaging, pricing and go-to-market strategies

• build business cases and assess opportunities based on customer value, revenue potential and profitability

• identify new revenue opportunities through subscriptions, add-on services and new products

• work closely with development teams from product concept through execution

• understand and communicate the technical, commercial, financial and operational consequences of product decisions

• create clarity around what we build, why we build it and what we choose not to build

About the team

You will work across the Sportway Media Group and collaborate closely with leadership, commercial teams, developers, architects and specialists within video, AI, production and sports technology.

The group combines several different capabilities.

We have a technology and development organisation building software and AI products. We have commercial teams working across international markets. We have operational teams responsible for delivering thousands of sports productions, as well as finance and legal functions supporting a rapidly growing business.

As CPO, you will become the link between these parts of the organisation.

Product decisions in our environment can have consequences far beyond software development. A new product may affect camera infrastructure, production workflows, customer support, commercial agreements, operating costs and margins.

Understanding those dependencies, while still enabling the organisation to move quickly, will be an important part of your role.

Your qualifications

We believe you have solid experience in product leadership within a technology-driven organisation and have likely held a role such as Head of Product, VP Product or CPO.

You have experience working closely with development teams and taking products from customer problem and concept through commercialisation and launch.

You understand how technology becomes a product and how a product becomes a scalable business.

You have experience with product strategy, portfolio management, roadmaps and prioritisation between customer needs, commercial opportunities and technical investments.

You are comfortable working with pricing, packaging, business cases and go-to-market together with commercial teams.

You have worked in a fast-growing or entrepreneurial environment where processes and responsibilities have not always been fully defined.

You are able to create structure without introducing unnecessary bureaucracy and are comfortable being hands-on when required.

You also have experience working with senior management and can create alignment between product, technology, sales and business.

You should be fluent in English and highly comfortable working in an international organisation.

Extra interesting if you have

Experience from SaaS, media, streaming, video, AI or other technology-intensive digital products.

Experience managing several products that together form a larger product ecosystem.

Experience from international digital products and multiple markets.

Experience from a high-growth company, acquisition-driven environment or integrating products and organisations.

Experience from businesses where software is closely connected to physical infrastructure or operational delivery.

Experience building or developing a product function in a growing organisation.

A background in sports is not required. Experience building, scaling and commercialising technology products is more important.